Importance of Communication in a Business

Communication in a business is vital towards its success.  A business needs communication in order to sty in the market, keep their customers happy, control supply and demand and also to discuss any feedback or ideas.  Communication is also used to convey a message, discuss tasks and objectives, increase productivity and to reduce worker turnover.  Communication is vital in controlling, organizing, planning and directing an organization so it can be a successful business.

Conveying a Message

Communication is used for a sender to tell a receiver what to do and also how.  This message may be to complete a task, giving a promotion or filing a complaint against the receiver.  Communication in this involves a message and also feedback, so both sender and receiver will follow it or give comments.  Customers are also included as they may want to give feedback, compliments or lodge a complaint to the manager so that they may attend to the problem.  Workers also use communication if they have feedback about the working area and when they have any suggestions.

Control Supply and Demand

Communication is also important as a medium to control supply and demand.  Communication from the manager or supervisor to the supplier is necessary in order for the supply of products to be able to met the demand for the product.  With communication, suppliers will know how much and when the supplies need to be delivered to the production stage.  It also will help to improve the supply given if the supplier is not giving good quality supplies to be processed for the demand from customers.  Productivity is controlled by communication by a manager ordering the workers to work harder or faster, but they still have to achieve the same quality.

Discussions

A business must have communication in meetings or discussions in order to get the best out of the business.  This means a business should be more democratic instead of autocratic as it will make the workers feel more as if they own part of the business and may also increase quality or services through feedback given by workers in their point of view, which is different and will improve the services/products given by the business.  In discussions, workers will also know what to do and may need to improve their workload.  Meetings may also allow for new ideas to come up that may increase the profit of the company and increase the amount of consumers for that business.

This shows that communication is of the utmost importance of a business

What Happens to a Business Without Communication?

Without communication, a business will never survive long and will lose most of their workers and customers to another, more successful business.  Without communication, businesses would crumble as communication is the backbone of an organization to help everyone succeed in their task and make a business stable and on top of the market.  Communication also allows for a business to start and produce the sufficient product to fit the demands.  Communication will affect every aspect of a business, so without communication a business would not even be able to sustain in the market.  Managers have to use communication to manage the supplies, demand and supply, quality and funds for the business to be at its best.